HQ Digital
Ground Truth Podcast
2 episodes
2
Ep 2: Curiosity Gap: The Marketing Skill That Makes People Stop
Curiosity Gap is one of the most important skills marketers can learn. In this episode of Ground Truth Podcast, Apurv explains how to make people stop, listen, and stay curious before you explain your product, with simple examples across reels, ads, emails, landing pages, and real business situations.
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01
Ep.1 Applying Endowment Effect in Marketing
Most people think marketing is about convincing customers with better ads, better copy, better offers, and better discounts. But some of the best brands do something deeper. They make the customer feel like the product already belongs to them. In this episode, I break down the Endowment Effect, a psychology concept that explains why people value something more once they feel ownership over it. Through examples like Canva, Function of Beauty, and L’Oréal Skin Genius, we’ll understand why personalisation, participation, and future simulation can make customers feel, “This is made for me.” The core lesson is simple: don’t just show people your product. Make them enter the product before they buy it.
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