Google Analytics 4 Masterclass
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Google Analytics 4 Masterclass
Bestseller
Created by Apurv Singh
- Last Updated on January 21, 2026
- English
Go Full Stack
Learn
- SEO
- Meta Ads
- Google Ads
- Google Analytics 4
- NotebookLM for Marketers
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Best suited for professionals serious about growth.
199$
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Fully Updated Curriculum
This course is beginner friendly and also sharp enough for performance marketers who want real reporting clarity without fluff.
10,000+
Marketers Trained
What You’ll Learn
- Master modern analytics
- Understand the evolution from Universal Analytics to GA4
- Learn how GA4 structures data and why this shift matters today
- Build a strong foundation in dimensions, metrics, events, and audiences
- Implement GA4 correctly
- Create your account and properties step by step
- Configure data collection with a clear five-stage process
- Implement GA4 using Google Tag or Tag Manager
- Use GA4 for real insights
- Navigate reports with purpose. Real Time, Lifecycle, User, and Business Objectives
- Build Explorations: funnels, paths, cohorts, segment overlap, and user lifetime
- Understand attribution models and privacy shifts
- Use AI with GA4
- Use ChatGPT to interpret GA4 data
- Apply Pathfinder and Interpreter prompt frameworks
- Convert raw numbers into business insights instantly
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This Course Includes:
- 3 Hours on-demand videos
- Downloadable resources, prompts, and exercises
- Regular updates as GA4 evolves
- Closed captions
- Certificate of completion
Course Modules
- How Google Analytics changed from 2005 to 2024
- What GA4 really is and why it matters for every business
- Creating an account from scratch
- Property and business detail setup
- Defining objectives
- Data collection configuration
- Google Tag and GTM implementation setups
- The hierarchy. Account. Property. Data Streams
- Real examples to simplify decision making
- Why brands separate properties and streams
- What dimensions and metrics mean in GA4
- Categories
- How to interpret them for decisions
- Using ChatGPT with GA4
- Pathfinder Framework to navigate GA4
- Interpreter Framework to turn reports into insights
- Ready prompts for eCom and service businesses
- Understanding GA4 events
- Recommended vs custom events with examples
- Creating audiences
- The real business impact of custom audiences
- Real Time, Lifecycle, User, and Business Objectives
- Use cases for each
- Critical reports every business must track
- Freeform
- Funnel Exploration
- Path Exploration
- Segment Overlap
- User Explorer
- Cohort Exploration
- User Lifetime
- When and why to use each
- Linking GA4 with other products
- Data collection and modification methods
- Data display and clarity frameworks
- Attribution models. Last click vs data driven
- When each model makes sense
- Lookback windows
- Cookie impact on reporting
- Using User ID and Google Signals
Course Requirements
- No prior experience with GA4 required
- A laptop and stable Internet
- Curiosity to learn and apply data driven thinking
Who Should Take This Course
- Founders who want clear visibility into business performance
- Marketers who want to move beyond surface level GA4 use
- Performance marketers who want deeper reporting and attribution clarity
- Freelancers and consultants who want to deliver stronger analytics setups
- Anyone tired of guesswork and ready to use real data to scale
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About The Instructor
Apurv Singh
Performance Marketing Consultant & Educator
4.8 Instructor Rating
10,000+ Students Trained
12+ Years of Experience
Founder, HQ Digital Consulting & Education
Hi, I’m Apurv. I’m a performance marketing consultant and educator who has helped scale brands like Adidas, TATA, Titan, and Godrej Properties, along with several D2C and global brands across the US and Middle East. Across the last decade, I’ve managed hundreds of crores in media spends, built systems for growth, and taught thousands of marketers to master performance driven decision making.
Through my live and on demand programs, I teach how to build clarity, structure, and modern marketing systems without fluff.
This GA4 Masterclass is a full breakdown of how I set up, navigate, and extract real insights from Google Analytics 4 with frameworks, templates, and prompts you can apply instantly.
Loved by Learners Worldwide
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Master Google Analytics 4 with clear, practical systems that take you from setup to advanced reporting in under 3 hours.
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