Dream Performance Marketing Masterclass – On Demand
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Dream Performance Marketing Masterclass
Level: Intermediate to Advanced.
Stop guessing. Master the exact frameworks used to manage $50M+ in ad spend. Build, scale, and optimize campaigns with clarity and confidence.
Premium
Created by Apurv Singh
- Last Updated on December 2025
- English
227$
Go Full Stack
Learn
- SEO
- Meta Ads
- Google Ads
- Google Analytics 4
- NotebookLM for Marketers
- Finance Literacy for Marketers
Best suited for professionals serious about growth.
598$
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Fully Updated Curriculum
This course is relevant for Intermediate to Advanced Lever professionals.
10,000+
Marketers Trained
What You’ll Learn
- Master the 4-step creative framework for thumb-stopping ads that convert cold traffic.
- Build "Evergreen" campaign structures that scale worldwide, from the US to Asia.
- Decode analytics, tracking, and performance diagnosis beyond basic ROAS metrics.
- Design dashboards that CMOs, Founders, and Finance teams actually care about.
- Implement the 7 Step Performance Marketing Framework used by multiple businesses.
- Leverage AI to build marketing SOPs and multiple planning and reporting formats
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This Course Includes:
- Up to 15 hours of Zoom video
- 5+ Downloadable Frameworks and SOPs
- Winning Ad & Creative Swipe Files
- Certificate of completion
- Access on Mobile and TV
- 12 months access
Course Modules
- The role of AI in performance marketing (now and beyond)
- Fundamentals of signal-based marketing
- Building an ecosystem view
- Deep dive into Meta, Google, YouTube, and Programmatic
- How to design the right channel mix for your product category
- Budget allocation strategies
- "Not-A-Bot" funnel structure for real-world customer journeys
- Mapping soft and hard events through the funnel stages
- Consumer data passing
- Campaign structures that scale (CBO vs ABO)
- Dynamic Creative Testing (DCT) and Post-ID reuse strategies
- Bid logic vs. automated outputs
- iOS14+ configuration best practices
- Attribution windows, cracking CAPI (Conversion API)
- Understanding CAC payback vs cutoff mapping
- Creative archetypes, 3D framework, hook types, and storytelling strategies
- Concept-to-ad mapping to measure creative effectiveness
- avoiding fatigue
- How to audit campaigns across channels
- Identifying drop-offs vs. wins in your creative
- Reading between the lines on CPM, CTR, ROAS, and CR
- Email, WhatsApp & Push sequencing for CAC recovery
- Lifecycle marketing, post-purchase domain domination, and segmented cohorts
- Proofing bad launches and errors before they go live
- Workflow systems for onboarding, weekly reviews, and campaign QC
- Scaling through process, not just media budget
- AI tools for creative, fatigue detection, and campaign scaling
- Automated frameworks regarding what to automate vs. what not to
- Forecasting performance with predictive models.
Course Requirements
- No prior experience with Meta Ads required. We start from the absolute fundamentals.
- A laptop or desktop with a stable internet connection for implementation.
- Basic understanding of digital marketing helps but is not mandatory.
- A “Testing Mindset” and willingness to apply frameworks, not just watch videos.
Who Should Take This Course
- New Performance Marketers: Ready to upgrade to advanced structures, attribution models, and scaling strategies.
- D2C & SaaS Founders: Tired of burning money on random ads and want clarity on where their budget is going.
- Agency Owners: Who want sharper client results and standardized SOPs for their teams.
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In the age of AI, marketing changes every quarter. Staying updated is no longer optional; it’s your edge.
About The Instructor
Apurv Singh
Performance Marketing Consultant & Educator
4.8 Instructor Rating
10,000+ Students Trained
12+ Years of Experience
Founder, HQ Digital Consulting & Education
Hi, I’m Apurv, a digital marketing consultant and educator with over a decade of hands-on experience managing multi-crore campaigns across brands like Spotify, Adidas, Amazon, TATA Group, Magicbricks, Godrej Properties and many more brands across the Globe.
I’ve helped hundreds of businesses scale profitably using performance marketing, and over 10,000 students have learned directly from my frameworks through the Dream Masterclass Series.
In this Dream Google Ads Masterclass, I’ve condensed everything I’ve learned from years of running high-ROI campaigns, from understanding Google’s auction logic to mastering advanced campaign types like Performance Max, YouTube, and Demand Gen.
My goal is simple: to make performance marketing practical, structured, and profitable, no fluff, no outdated tactics.
If you’ve ever wanted to truly understand how to make Google Ads deliver predictable ROI, this is where you start.
Loved by Learners Worldwide .
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Stop guessing. Master the exact frameworks used to manage $50M+ in ad spend. Build, scale, and optimize campaigns with clarity and confidence.
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