Google Ads Masterclass – On Demand
Current Status
Price
Dream Google Ads Masterclass
Premium
Created by Apurv Singh
- Last Updated on January 21, 2026
- English
79$
Go Full Stack
Learn
- SEO
- Meta Ads
- Google Ads
- Google Analytics 4
- NotebookLM for Marketers
- Finance Literacy for Marketers
Best suited for professionals serious about growth.
199$
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Fully Updated Curriculum
This course is beginner-friendly and also deep dives into advanced SEO in later modules.
10,000+
Marketers Trained
What You’ll Learn
- Master the logic behind how Google Ads actually works, auctions, Quality Score, and CPC models
- Learn the differences between Search, Display, YouTube, Performance Max & Demand Gen campaigns
- Conduct high-intent keyword research using manual and AI-powered tools
- Understand match types, negative keywords & advanced search ad structures
- Build and optimize Display and Dynamic Remarketing campaigns for scale
- Master YouTube Ads, campaign subtypes, targeting, budgets, and performance use cases
- Learn Demand Gen & App Promotion campaigns with audience segmentation frameworks
- Decode Performance Max campaigns, audience signals, feeds & Merchant Center setup
- Create effective remarketing and custom audience segments across Google channels
- Apply the HQ Digital “Google Ads Strategy Blueprint” to plan, structure & scale campaigns
- Learn Hyperlocal Ads, targeting, keyword intent, and optimization for physical businesses
- Use automation, reporting, and decision matrix to maximize ROAS and reduce wastage
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This Course Includes:
- Upto 6 hours of On-Demand Videos
- 8 Downloadable resources
- Regular updates as search engines and AI platforms evolve
- Closed captions
- Certificate of completion
Course Modules
- Introduction to the Google Ads ecosystem
- Overview of how Google Ads works: auction, CPC, Quality Score
- Interface walkthrough and account structure
- Setting up your first account and dashboard orientation
- Overview: Search, Display, YouTube, Shopping, Demand Gen & Performance Max
- How each campaign type works — logic, placement, and intent
- Choosing the right campaign type for your business objective
- Functional understanding of search ads
- Keyword research (manual + AI-powered)
- Match types, negative keywords, and search intent mapping
- Campaign setup, ad copywriting, and extensions
- Performance evaluation and optimization
- Fundamentals of Google Display Network (GDN)
- Dynamic Display and Remarketing setup
- Audience prospecting using ChatGPT frameworks
- Optimized targeting and creative planning
- Budget allocation and measurement
- Understanding YouTube as a full-funnel ad platform
- Campaign subtypes, formats, and targeting methods
- Budget and creative strategy for YouTube campaigns
- Decision-making matrix for performance-driven YouTube ads
- Audience segmentation in Demand Gen campaigns
- Comparing Demand Gen vs Performance Max campaigns
- Budget frameworks for Demand Gen campaigns
- App Promotion campaign structure, subtypes, bidding, and creative setup
- What are Performance Max campaigns and when to use them
- Feed setup and Merchant Center integration
- Audience signals and creative asset planning
- Reporting and optimization strategies
- Blueprint for scaling Google Ads campaigns (HQ Digital framework)
- Structuring campaigns for scale & performance governance
- Hyperlocal ad strategy for physical stores, clinics, gyms, events, etc.
- Automation, AI-driven optimization, and 4 critical Google Ads reports
Course Requirements
- No prior experience with Google Ads required, we’ll start from the fundamentals
- A laptop with an internet connection (Windows or macOS)
- Access to a Google account to set up your first ad campaign (or create one while going through the course)
- Basic understanding of digital marketing helps, but not mandatory
- Curiosity to experiment, learn dashboards, and analyze real campaign data
Who Should Take This Course
- Beginners who want a clear, practical start in Google Ads.
- Marketers & founders aiming for predictable, scalable ROI.
- Performance marketers ready to upgrade to advanced frameworks.
- D2C, eCom, SaaS & lead-gen teams needing stronger campaign structures.
- Freelancers & agency pros who want to deliver sharper client results.
- Hyperlocal businesses targeting physical locations, stores, clinics, or events.
- Creators & content teams wanting to understand ad intent and audience signals.
- CXOs & marketing leaders who want modern Google Ads clarity without basics.
- Career switchers moving into performance marketing with a full-stack approach.
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About The Instructor
Apurv Singh
Performance Marketing Consultant & Educator
4.8 Instructor Rating
10,000+ Students Trained
12+ Years of Experience
Founder, HQ Digital Consulting & Education
Hi, I’m Apurv, a digital marketing consultant and educator with over a decade of hands-on experience managing multi-crore campaigns across brands like Spotify, Adidas, Amazon, TATA Group, Magicbricks, Godrej Properties and many more brands across the Globe.
I’ve helped hundreds of businesses scale profitably using performance marketing, and over 10,000 students have learned directly from my frameworks through the Dream Masterclass Series.
In this Dream Google Ads Masterclass, I’ve condensed everything I’ve learned from years of running high-ROI campaigns, from understanding Google’s auction logic to mastering advanced campaign types like Performance Max, YouTube, and Demand Gen.
My goal is simple: to make performance marketing practical, structured, and profitable, no fluff, no outdated tactics.
If you’ve ever wanted to truly understand how to make Google Ads deliver predictable ROI, this is where you start.
Loved by Learners Worldwide .
Faizal
Akanksha Ghilahare
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Anindita Sarkar
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Learn Google ads- Get access to this course plus future updates.
This Course contains the downloadable resources, frameworks, and reporting templates
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