Saturdays at HQ

Agentic
Workshop

Build your first 5 AI agents LIVE with me.

No code. No tech background. Just Claude + 90 minutes.

◆ Saturday, 2nd May 2026 ◆ 6:00 PM IST ◆ Live on Zoom

⚡ Early bird pricing for first 100 seats only

Everyone's talking about AI agents.
Almost no one has built one.

Your LinkedIn feed is full of "agentic workflows" and "AI automation." Every conference has a panel on it. Your CEO just forwarded you a thread about it.

But here's the truth most marketers won't admit: you've read 30 posts about agents, watched 10 videos, and still couldn't build one if your job depended on it.

It's not your fault. The agent conversation has been hijacked by developers, AI engineers, and tool vendors who make it sound like you need Python, APIs, and six-figure infrastructure just to get started.

Think of an agent as an employee. An employee doesn't wait for you to hand them a file. They go find the information, do the work, and put the report on your desk. That's what an agent does. Same AI brain — but with hands and feet.

If you've ever written a brief for a team member or an SOP for a process, you already think in agents. You just haven't built one yet.

This workshop fixes that — in 90 minutes.

YOU BUILD First 35 minutes

Give your agents a brain — on your screen, live with me.

Before an employee can go do things independently, they need a job description, SOPs, and reference material. That's what you build first. These are your agents' brains — the foundation everything else runs on.

Agent 01

The Creative Strategist

You hand it a product, an offer, and an audience. It doesn't just write ads — it thinks before writing. It generates hook angles, maps them to awareness stages, recommends formats, and then writes platform-specific variations.

How is this different from just prompting Claude?
A regular prompt starts from zero every time. This agent has your hook frameworks, your brand tone, your past winning ads, and your methodology baked in. Every brief it receives goes through your thinking process — not generic AI thinking.

Agent 02

The Media Buyer's Analyst

Paste in campaign metrics — spend, CPM, CTR, CPC, ROAS, frequency. It doesn't just tell you numbers are good or bad. It diagnoses WHY. Creative fatigue? Audience saturation? Bidding inefficiency? Offer-market mismatch? It tells you the problem and prescribes the fix.

How is this different from just prompting Claude?
This agent has a diagnostic framework, industry benchmarks, and your specific KPI thresholds baked into its system. A regular Claude prompt gives generic observations. This one gives you a diagnosis and a treatment plan — every time.

YOU WATCH Next 40 minutes

Watch me build 3 autonomous agents — live on screen.

These agents don't wait for you to paste data. They go out, find what they need, do the work, and deliver the output. Like real employees with hands and feet.

Agent 03

The Competitor Ads Spy

The agent goes to Meta's Ad Library, searches your competitor's brand, captures every active ad, analyses the patterns — hooks, CTAs, formats, messaging shifts — and generates a Competitive Creative Intelligence Report with ad concepts you should test based on the gaps in their strategy.

The task that takes a media buyer 2–3 hours happens in minutes. Autonomously

Agent 04

The Outreach Agent

You give it one brief: "Find the top 10 PR agencies in Mumbai that work with D2C brands." The agent searches the web, visits their websites, finds the contact email from each contact page, writes a personalised outreach email for each one — not templates, genuinely personalised — and saves all 10 drafts in a single document.

The task you've been procrastinating on for weeks — done in 5 minutes

Agent 05

The Market Research Analyst

Give it a business idea — say, a men's fragrance brand at ₹1,500–₹3,000. The agent researches the competitive landscape, finds top brands in that range, visits product pages, reads real customer reviews on Amazon and Nykaa, and produces a competitive landscape report with positioning maps, whitespace analysis, and recommended positioning angles.

A report that would cost ₹2–3 lakhs from a consulting firm — built in minutes

Is this workshop for you?

✓ This is for you if

You're a marketer, founder, or business owner who uses AI casually but hasn't built anything structured with it yet.

You've been meaning to "figure out agents" for months but keep pushing it to next week.

You manage a team and want to build tools that save hours every week — without hiring a developer.

You've tried n8n, Make, or Zapier tutorials and gave up because it felt too technical.

You want to walk into your next meeting and demo something you built yourself.

✗ This is NOT for you if

You're already building agentic workflows in production and want advanced orchestration patterns.

You're looking for a developer-focused session with API integrations and custom code.

You just want to watch. The first half is a build-along — if you're not opening Claude, you won't get the value.

Your Instructor

Apurv Singh

@apurv_sngh

Growth Architect. TEDx Speaker. The person behind HQ Digital's marketing systems that have powered brands doing ₹1,000Cr+ in revenue.

Apurv has consulted for Godrej Properties, Reliance Brands, Adidas, Spotify, and Adyam (Aditya Birla). He doesn't teach theory — he builds systems and shows you how to build them yourself.

This is the same person behind the AI Bootcamp for CMOs that crossed 100 registrations in its first edition.

300K+ Instagram followers

100+ CMOs in last session

15+ enterprise clients

90 minutes. Two modes. Five agents.

This is not a webinar with slides. It's a working session.

Build Mode

First 35 minutes. I build on my screen, you build on yours. You leave with 2 working agents trained on your data and methodology.

Watch Mode

Next 40 minutes. I demo 3 fully autonomous agents live. You see what AI can actually do when it has hands and feet.

Replay Access

30-day recording access included. Revisit any build or agent demo at your own pace.

Prerequisites

A Claude account (free or paid). Setup instructions sent before the session. That's it.

Questions you might have

Do I need any technical background?

No. If you can type a paragraph in English, you can build these agents. Zero code in the build section. The demo section uses Claude Code which runs on natural language commands — you'll see exactly how it works.

What tool are we using?

Claude by Anthropic — for both the build-along and the live demos. You'll need a Claude account (free works for the build section). Setup instructions will be shared before the session.

Will I get a recording?

Yes. 30-day replay access is included with your registration.

Is this the same as the AI Bootcamp for CMOs?

No. The CMO Bootcamp covers AI strategy across the marketing function. The Agentic Workshop is purely hands-on — you build agents and watch real agents execute tasks autonomously. Different format, different outcome. Complementary, not repetitive.

I already use ChatGPT / Claude daily. Is this still useful?

Using AI for prompts is not the same as building agents. Most marketers use AI the way they use Google — one question, one answer. Agents are systems that go out, do the work, and deliver the output without you pasting anything. That's a completely different skill.

Can my team attend on one login?

One ticket = one person. For team registrations, DM @apurv_sngh on Instagram for a group rate.

AgenticWorkshop

Everyone's talking about AI agents.Almost no one has built one.