Saturday at HQ Live Workshop 200 Seats Early Bird Open

The AEO
Workshop

Get Cited By ChatGPT, Perplexity & Google AI

Get cited across

A 90-minute live workshop to audit your brand's AI visibility and build the system that gets you cited in AI search, before your competitors do.

Reserve My Seat 99$ · Early Bird
First 50 Seats Early Bird Price
First 50 seats. Price increases to 3,999$ after.
Seats Filled 6/200
EB ends · 50
44 early-bird seats left 3% filled
Format
90 Min Live
Seats
200 Hard Cap
Taught By
Apurv Singh
Replay
Lifetime
02 / The Shift | Context

The Shift
Nobody Is
Ready For

In 2020, the question was: does Google know my brand exists?

In 2026, the question is: does ChatGPT?

Every month, millions of buying decisions are made inside AI chat windows. Users ask Perplexity for the best CRM. They ask ChatGPT which shoes to buy. They ask Google AI Overviews to compare three brands before clicking anything.

If your brand isn't cited in those answers, you don't exist in the buyer's decision.

This isn't a future problem. It's already costing you traffic, leads, and category authority. Most marketers are still optimizing for a Google that's disappearing.

03 / Audience | Who This Is For

Who This
Workshop
Is For

  • Founders watching SEO traffic decline and wondering what replaces it.
  • Marketing heads who need an AEO plan before the next board meeting.
  • Agency operators who want to add AEO to client deliverables.
  • Performance marketers who understand that discovery is shifting upstream.

Not for anyone looking for a beginner "what is AI search" explainer. We move fast, we go deep, and we expect you to take action the same week.

04 / Framework | The Conceptual Core
Entity · Extraction · Evidence

The 3E
AEO System

Three pillars. Each one determines whether AI ignores you or cites you.

01 / Entity
Entity
Does AI know your brand exists as a distinct thing in your category?
02 / Extraction
Extraction
Is your content structured so AI can pull a clean, citable passage from it?
03 / Evidence
Evidence
Do the sources AI trusts (Wikipedia, industry publications, Reddit, podcasts) validate you enough to be referenced?

Inside the workshop, you audit your brand on all three in real time.

05 / Deliverables | What You Walk Away With

What You Walk
Away With

  1. 01 A live audit of your brand's AI visibility Across ChatGPT, Perplexity, and Google AI Overviews. See where you're cited, where you're missing, and what your competitors own.
  2. 02 The 3E AEO System The framework for making your brand citable by AI. Entity, extraction, evidence. Plug and play.
  3. 03 A 7-day AEO starter kit To implement the system on one priority page this week. Templates, checklists, and copy patterns included.
  4. 04 The exact prompts and Claude workflows I use to audit client brands, including the automation layer for scaling audits across dozens of pages.
  5. 05 Lifetime replay access Of the 90-minute workshop. Rewatch forever, share with your team, and keep implementing long after the live session.
Unlike a pre-recorded course, you get to diagnose your brand live, ask questions, and leave with a prioritized action list specific to your business.
5.5 / Proof in the Wild | Deconstructed Case Studies

The Brands
Already Winning
AI Search

I didn't build their success. I know exactly why they're getting cited while their competitors aren't. Inside the workshop, I deconstruct all three and convert their playbook into a framework you can ship on your own site this week.

01 · Finance

NerdWallet

How a review site became the default answer for "best credit card," "best savings account," and every money question a buyer asks ChatGPT.

NerdWallet AI Search visibility: 46 score, 102.7K mentions, 72.6K cited pages
Live AI Visibility Snapshot
  • Entity Category-defining brand. AI knows "NerdWallet" is a finance authority.
  • Extraction Ranked lists, tables, crisp summaries. Built for passage retrieval.
  • Evidence Cited by mainstream press, Wikipedia, and finance forums for years.
02 · SaaS / Workflows

Zapier

How Zapier owns every "how do I connect X to Y" answer across ChatGPT, Gemini, and AI Overviews without running a single paid campaign for those queries.

Zapier AI Search visibility: 57 score, 90.6K mentions, 50K cited pages
Live AI Visibility Snapshot
  • Entity Synonymous with "app integration" in the LLM training data.
  • Extraction Programmatic pages per use case. Structured, scannable, citable.
  • Evidence Reddit, Indie Hackers, and dev blogs reference Zapier as the default.
03 · Travel

Tripadvisor

How two decades of user-generated content turned into the single largest AI citation footprint in travel. 451K cited pages and counting.

Tripadvisor AI Search visibility: 56 score, 193K mentions, 451.2K cited pages
Live AI Visibility Snapshot
  • Entity The reference brand for "things to do in [city]."
  • Extraction Reviews, ratings, and FAQs structured for direct quotation.
  • Evidence Linked by travel media, Wikipedia, and tourism boards worldwide.
You don't need their budget or their history. You need their pattern. I hand you the framework, you apply it on Monday.
06 / Agenda | The 90-Minute Plan

The 90-Minute
Agenda

Six segments. Every minute earns its place.

01
The Stakes
What's shifting in AI search and why your traffic is already being intercepted.
02
SEO vs AEO
The three mental model shifts that separate brands getting cited from brands getting ignored.
03
The 3E AEO System
The framework I use with consulting clients, taught live with demos in Claude, Perplexity, and ChatGPT.
04
Live Diagnostic
We pick a real brand and audit it in front of you. You see exactly how the system reveals gaps and priorities.
05
Your 7-Day Plan
What to do on Monday, Tuesday, and Wednesday to move the needle before next weekend.
06
Live Q&A
Bring your hardest questions. No cap on depth.
07 / Proof | From Past Dream SEO Masterclass Attendees

What Marketers Say
About Learning With
HQ Digital

Apurv's knowledge about SEO is like hidden pearls in sea. It's not shallow or well known stuff that he talks about, he shared the framework and how one should take every step. Pretty unique course content and not something found online. Very informative and high value of money.
Keerti Chandwani Keerti Chandwani · 5 / 5
One of the best SEO sessions of my life. I'm completely new to many of the concepts but the way whole masterclass is designed is really great. Thank you for putting this all together. Really looking forward to implement all the strategies and process I learnt in sessions.
Vikas Gothecha Vikas Gothecha · 5 / 5
My experience was good with Apurv Sir SEO Masterclass. I have learned new thing in this master class like SEO TAM graph and many more things.
Deepak Dubey Deepak Dubey · 5 / 5
4.8 Average Rating 10,000+ Marketers Trained TEDx Speaker
08 / Instructor | About
Apurv Singh in his studio Apurv Singh portrait
APURV SINGH HQ · 2026
— The Instructor

Apurv Singh

Founder, HQ Digital

12+ years in performance marketing. Built growth systems for Adidas, Spotify, Godrej, Reliance Brands, and Aditya Birla. TEDx speaker. 300K+ marketers follow my frameworks on Instagram.

I teach the same systems I deploy with consulting clients paying six figures. Nothing watered down.

Adidas Spotify Godrej Reliance Brands Aditya Birla TEDx
09 / Logistics | The Details

The Details

When
Saturday, May 16 · 11:00 AM IST
Where
Live on Zoom. Link shared 24 hours before.
Duration
90 minutes plus Q&A
Seats
200, hard cap
Recording
Lifetime access for all attendees
Language
English
10 / The Bet | Why Now

The Brands Investing in AEO Now Will Own the Citations for Their Category for the Next Five Years.

The ones waiting until it's obvious will pay ten times the cost to catch up.

Reserve My Seat 99$ · First 50 Seats · Early Bird
11 / FAQ | Questions

Questions

Will this work if my SEO is still weak?
Yes. AEO isn't built on top of SEO. It runs parallel. You can start getting cited in AI search without being on page one of Google.
Is this India-specific or global?
The system applies to any market. Demos use examples across India, US, and GCC.
Do I need technical skills?
No. The core system is strategic. One optional section covers automation with Claude Code for marketers who want to scale audits, but it's not required.
Can my team attend on one ticket?
One ticket, one login. Email us for team pricing.
What's the refund policy?
Full refund up to 48 hours before the session. After that, you get the recording regardless.