These are in-depth framework guides – not overview articles. Each guide is built from active consulting work and live masterclass teaching, with formulas, SVG diagrams, worked examples, and 2026 benchmarks drawn from 50+ brands across India, UAE, and global markets.
Generative Engine Optimization
Generative Engine Optimization: The CITE Framework
A practitioner framework for getting your brand cited by ChatGPT, Perplexity, Gemini and Google AI, built from real client work across India, the UAE, the US and Australia. Covers the CITE framework, query fan-out, getting cited by each assistant, content structure, entity signals, and how to measure AI visibility honestly. Nine in-depth guides plus the hub.
Finance for Marketers
The Marketing Financial Model: A Complete Guide for D2C Brands
How to build the 7-component financial model that connects gross margin, contribution margin, break-even ROAS, CAC, LTV:CAC ratio, payback period, and blended ROAS into a single operating system. Includes formulas, worked examples, 2026 benchmarks, and a linked glossary of 7 metrics.
Break-Even ROAS
LTV:CAC
Payback Period
Blended ROAS / MER
Meta Ads for D2C
Meta Ads for D2C Brands: A Complete Guide (2026)
The Signal Economy shift, the 3C Creative Framework (Context, Creative Archetype, Conversion Element), Advantage Plus campaign structure, four D2C campaign types, and full measurement setup (Events, Custom Conversions, CAPI). Covers 2026 benchmarks and links to 13 glossary pages.
3C Creative Framework
Advantage Plus (ASC)
CAPI
Custom Conversions
Related Glossary
Each guide is backed by a 18-page glossary cluster with definitions, formulas, worked examples, and benchmarks for every metric referenced.