The durable system, self-paced and current as of July 2026. The fast-moving frontier, taught live. Five modules you own for life, a live orientation, and three live 90-minute sessions on AI creative, automation and agents.
One live kickoff, five modules on your own time, then three live frontier sessions that each close with live Q&A. Every live session is recorded, so you never lose a thing.
01
20 Aug · 8:00 PM IST · 30 min
Live orientation
Apurv walks you through how the four weeks work, what to prepare, and the cohort meets for the first time.
02
20 – 31 Aug · Watch anytime
5 modules unlock
The recorded core, current as of July 2026. Yours for life.
AI Video Ads, Workflow Automation, Agentic Marketing. Every session closes with live Q&A, and every session is recorded.
AI Video AdsWorkflow AutomationAgentic Marketing
Why this exists
Three forces rewrote performance marketing
01
The signal economy inverted
Last-click is breaking. The edge moved to first-party signal and incrementality — trust the platform’s own number and you are flying blind.
02
Creative is the algorithm
Targeting is automated. Creative volume and quality are the only lever left in your hands.
03
Agents became standard
Diagnostics, briefs and automation moved to reasoning agents — the fastest-changing part of the stack, which is why it’s taught live.
The curriculum
The core is recorded. The frontier is live.
You never sit through a lecture you could have watched. The five foundational modules are self-paced and current as of July 2026. The live sessions cover the tools that change every few weeks.
Self-paced · Current Jul 2026
The recorded core
Five modules. Lifetime access to your cohort.
Live with Apurv
The live frontier
One orientation plus three frontier sessions. All recorded, so you keep them too.
The stack you will run
Every tool that matters, in context
What you keep
Not just recordings. A working system.
Lifetime accessAll sessions, recorded. Yours for life.
Campaign blueprintsMeta and Google Advantage+ era structures, ready to deploy.
Attribution systemThe full measurement documentation and setup.
Custom Claude SkillsFor diagnostics, briefs and research. Load and run.
Creative SOPs + promptsThe production templates behind the creative engine.
One 1:1 consultationA 30-minute private session on your account.
Fit check
Who this is built for
This is for you if
You have run Meta or Google Ads for two years or more
You manage D2C, SaaS or e-commerce budgets, in-house or agency
You are expected to lead the AI transformation
You want the system, not surface-level tips
This is not for you if
You have never deployed a live campaign
You want a beginner introduction to ads
You want done-for-you services, not the capability
Enrolment
Join the next cohort
It opens with the live orientation on 20 August. The five modules unlock right after, and the three live sessions run on 1, 4 and 8 September.
Growth Architect and Founder, HQ Digital. TEDx speaker, a 300,000-plus community, and the operator behind AI-first marketing systems for brands across India and the world. This is the same system running live client accounts, taught without the fluff.
Questions
Live, recorded, and what you keep
The core is yours to keep. The frontier, you learn live.
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