A four-week intensive for performance marketers who refuse to be replaced by AI — and intend to use it to outperform every team that doesn’t. Eight live sessions. Lifetime recordings. Built around the workflows actually winning in 2026.
Three forces have collapsed the old playbook in the last 18 months. Most teams are still operating like nothing changed. The teams that have actually re-architected around AI are running circles around the ones that haven’t — at half the headcount and double the ROAS.
Privacy, AI Overviews, and walled gardens broke last-click. The measurement stack that worked in 2023 is fundamentally unreliable now.
Advantage+, Demand Gen, and AI Max moved targeting into the platform’s black box. Creative velocity is now the lever.
Reasoning agents and autonomous workflows are no longer experimental. They’re shipping diagnostics, briefs, and audience research.
This cohort is built for performance marketers with 2+ years of experience running Meta ads, Google ads, or both — the kind of operator who has already shipped campaigns, debugged accounts, and lived with the consequences of bad attribution.
This is a system, not a survey. Across eight sessions you’ll restructure how you think about briefs, signals, attribution, creative production, campaign architecture, and operating leverage — and you’ll leave with the templates, prompts, and workflows already wired up.
Built for Meta and Google in the AI era — campaign structure, audience design, bid logic, and budget allocation under Advantage+ and AI Max.
First-party data architecture, incrementality testing without paid tools, MMM using open-source Robyn, and AI-assisted decision frameworks.
End-to-end AI workflow for ideation, scripting, production, and testing — built around the actual tool stack winning in 2026.
Custom agents for account diagnostics, creative briefs, audience research, and weekly performance analysis — yours to deploy, not someone else’s SaaS.
Multi-step automations connecting your ad platforms, analytics, briefs, and creative production — the leverage that makes a 2-person team beat a 10-person team.
Templates, SOPs, Notion docs, skill packs, and prompt libraries — everything covered in the cohort, yours to deploy day one.
Tuesdays and Thursdays, 8:00 to 10:00 PM IST. Live, not recorded-and-released. You’ll be in the room while we work through frameworks, build agents, and pressure-test ideas against actual account data. All sessions are recorded — yours for life.
What it actually means to be AI-first as a performance marketer in 2026 — across LLMs, agents, ad platforms, and creative tools. The brief that anchors every decision in the rest of the cohort. We rebuild your operating frame from the platforms up.
Why the data that feeds your ad platforms is the actual moat in 2026. First-party signals, server-side events, conversion API depth, audience enrichment, and the structural choices that compound for the next 24 months — or quietly kill your account.
Why last-click is broken and why most attribution tools are a tax, not a solution. Incrementality testing without paid software, MMM using open-source Robyn, AI prompts that turn raw platform exports into decision-grade insight, and the five attribution questions you should answer every Monday.
Advantage+ has eaten campaign structure. Audience targeting has moved into the platform’s black box. We rebuild Meta from scratch around what actually works now — creative velocity, signal feeding, account architecture, and the rituals that scale spend without breaking attribution.
Performance Max, Demand Gen on Maps, AI Max for Search, and the Google Marketing Live 2026 stack. How AI Mode ads change the funnel, what Asset Studio actually produces, and how to brief, measure, and scale across Google’s increasingly opaque surfaces.
The end-to-end workflow for AI-assisted ad creative production at velocity. Voice-of-customer mining, ideation, scripting, production through Veo / Higgsfield / OpenArt, voiceover with ElevenLabs, assembly in CapCut. The system that lets two people produce what ten used to.
Building custom agents for performance work — account diagnostics, creative briefs, audience research, weekly performance summaries. We construct working agents you take home, deploy in your account, and never have to think about manually again.
Stitching agents together into multi-step autonomous workflows that connect your ad platforms, analytics, brief pipeline, and creative production. This is the leverage layer — the difference between teams using AI and teams that have re-architected around it.
“I’m not going to teach you which AI tool to subscribe to. I’m going to teach you how to rebuild the operating model so that performance marketing actually works again.”
Not a list of subscriptions to chase. These are the ten tools you’ll be fluent in by the end of the cohort — across research, creative, campaigns, and measurement. The operating model is the point; this is how you run it.
You’ll learn the workflow, not just the buttons — when to reach for which tool, and how they chain into one repeatable system. As the models update, the aggregators in the stack keep you current.
Tuesdays and Thursdays, 8:00 to 10:00 PM IST. Live teaching, working through frameworks and building in the room — not pre-recorded video on demand.
All eight sessions recorded and available indefinitely. Review the modules whenever the work demands it. No subscription, no expiry.
The exact frameworks I use in client work — Meta Ads diagnostic templates, creative brief structures, audience research SOPs, attribution decision docs. Ready to deploy.
Custom Claude Skills built around performance marketing workflows. Diagnostic agents, brief generators, and audience research packs — yours to install and run.
Bookable any time within 30 days after the cohort concludes. Use it for an account review, a career conversation, or a specific implementation question.
Issued at the end of the cohort. Useful for your LinkedIn, your appraisal conversation, or your next consulting pitch.
Founder of HQ Digital. Performance marketer, systems builder, and growth architect. Eleven years operating across paid media, AI workflows, and growth systems — running campaigns for Godrej Properties, Reliance Brands, Spotify, Amazon, and a portfolio of D2C and SaaS brands across India, the GCC, the US, and Australia.
I’ve trained more than 5,000 performance marketers through HQ Digital’s masterclasses, workshops, and cohorts. I run a Saturday workshop series — Saturdays at HQ — that has put through hundreds of operators in the last six months alone. This cohort is the deeper, harder version of that work.
I’m not an influencer. I’m an operator who teaches what’s working in client accounts right now. That’s the only thing I have to sell.
Buy the cohort directly, or join HQ Club and get this cohort plus the full HQ Digital library, Vault, community, and direct chat access with me for a year. The Club is the better economics if you plan to keep learning.
Direct cohort access. Eight live sessions, lifetime recordings, the full asset pack, and one optional 30-minute 1:1 with me.
Cohort included free. Plus every HQ Digital product, the Vault of SOPs and skill packs, private community, and direct chat with Apurv — for 12 months.
The performance marketers who re-architect their operating model now will spend the next three years winning. The ones who don’t will spend it explaining why their numbers slipped.
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